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NewBeauty Beauty Award winners are here! A viral blush, color corrector, more from $10

Beauty

Whether you’re looking for affordable skin care or a new makeup go-to, you’ll find it here.

Shop TODAY Beauty Award winners

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Conquer your mature skin woes with these award-winning beauty products

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Shop TODAY Beauty Awards: 34 skin care picks that took first place

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Beauty Awards: Shop our hair care winners — starting at $6

Vivian Le / TODAY

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Shop TODAY Beauty Awards: Our face makeup winners start at $6

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Revlon One Step Volumizer Plus

$36.99

$40.00

Amazon

$36.99

$40.49

Target

Good Genes All-In-One Lactic Acid Treatment

$72.25

Amazon

$85.00

Ulta

$85.00

Sephora

Stila Stay All Day Waterproof Liquid Eye Liner

$12.00

$24.00

Amazon

$24.00

Ulta

$24.00

Stila

Wonderskin Wonder Blading Peel & Reveal Lip Color

$32.00

Amazon

$32.00

Wonderskin

Tighten and moisturize your skin with these firming lotions approved by experts

Trend report: A hair loss shampoo, Halara work pants and more trending favorites

NewBeauty Beauty Award winners are here! A viral blush, color corrector, more from $10

Looking for a new shampoo? Experts reveal there's 'no need to splurge'

Trend report: Mixed metal jewelry, gentle retinol and more spring finds

Target's highly anticipated collab with Kate Spade New York is live — and starts at $5

Hair stylists say these are the best at-home box dyes to use – starting at $8

Retinol products for anti-aging, according to a dermatologist

A root touch-up stick, viral 'jelly cream' and more Amazon beauty bestsellers, from $8

A Lands' End tote deal, new Color Wow and more spring finds

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Start TODAY Boost Box

This curation of editor-approved products will deliver a supportive wellness boost!

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Portable Charger with Built in Cables

Ideal for those traveling or constanty on the go.

$29.99

Amazon

Women's Facesaver Sun Hat

Stay safe in the sun thanks to this trendy hat.

$26.97

$44.95

Lands' End

Medicube Zero Pore Pads 2.0

Achieve clearer skin with this potent exfoliating formula.

$17.90

$31.00

Amazon

Phomemo D30 Label Maker Machine

Spring cleaning and organizing has never been easier.

$17.96

$28.98

Amazon

Dr. Scholl's Work All-Day Superior Comfort Insoles

Constantly on your feet? Use these insoles for lasting comfort.

$12.54

Amazon

Maracuja Juicy Lip Stain Liner

This viral lip product has our editors hooked.

$23.00

Tarte

Arm & Hammer Deodorizer, 3 Count

Odors don't stand a chance against these busters.

$5.98

$6.99

Amazon

Heartwood (A Read with Jenna Pick)

“You will open this book and you will not stop reading.” —Jenna Bush Hager

$21.62

$28.99

Amazon

Nioxin Hair Fall Defense Shampoo

This shampoo changed one editors hair for the better.

$29.00

Amazon

Halara High Waisted Pants

Say goodbye to traditional, uncomfortable slacks.

$44.95

$49.95

Halara

Duracell Coppertop AA + AAA Batteries, 56 Count

Make sure to stock up on this household essential.

$44.12

$50.99

Amazon

Mosquito Repellent Bracelets, 10 Pack

Summer is almost here and so are the mosquitos.

$9.99

$12.99

Amazon

Rifle Paper Co. Monogram Note Cards

Personalized items make the best gifts, wink wink.

$22.00

Rifle Paper Co.

Clinique Almost Lipstick in Black Honey

Winner: Best viral find cream lipstick

$21.25

$25.00

Amazon

$25.00

QVC

$25.00

Nordstrom

Water Bottle Carrier Bag

A handy carrier for your water bottle, phone, keys, and other essentials.

$12.95

$19.99

Amazon

Stanley IceFlow Stainless Steel Tumbler

Trendy for a reason, Stanley's are worth every penny.

$35.00

Amazon

$35.00

Stanley

Electric Cordless Hair Scalp Massager

Bring the spa home with this cordless massager.

$33.99

$39.96

Amazon

BaubleBar Deja Bracelet

Perfect for layering or on it's own.

$38.00

BaubleBar

$38.00

Revolve

For when you need to find hair supplies including sulfate free shampoos, conditioners and flat irons to avoid frizz and bad hair days.

Shark dropped a major spring cleaning sale with deals up to 40% off

Experts explain if hair growth hats work, plus an exclusive discount on this editor-loved cap

This 3-step routine gave me a thicker hairline after years of stress-induced hair loss

How purple shampoo can revive brassy blonde hair, according to experts

Planning a getaway? These are the travel essentials you need for a seamless trip

Sephora's Spring Savings Event is happening now! Up to 30% off Sunday Riley, Dyson, more

Cruising soon? Don't leave land without these expert-approved travel essentials

Make room in your suitcase for these spring travel essentials, starting at $8

Should you use tea tree oil in your hair? Trichologists explain

35 expert- and editor-approved Mother's Day gifts

For when you need to find affordable makeup products to refine your look and shop makeup brush sets, eyeshadow palettes, concealers and more.

The best drugstore foundations that won't break the bank, according to makeup artists

My mom is in her 60s, I'm in my 20s — we both love this under-$10 foundation

This is said to be the No. 1 most reviewed foundation online — here are my thoughts

We found the best foundations for mature skin and they start at $4

Dry complexion? These skin tints provide subtle color and hydration

Elevate your spring with these Amazon customer-loved essentials, starting at $8

Best Ulta sale deals: Batiste, Tarte and more, from $5

Haus Labs, Il Makiage, E.l.f.: Which foundation is best?

Swap your beauty routine for these expert-loved essentials for spring, starting at $6

The best beauty deals of Amazon’s Big Spring Sale: Expert picks for mature skin starting at $6

For when you need to find some of the best face moisturizers, face masks, eye creams and dermatologist-recommended brands for your daily skin care routine.

Sweet gifts to help prepare nursing grads for the next step

Do red light masks work? We asked dermatologists

Have puffy eyes? Experts say these skin care products will actually do the trick

Can microcurrent devices really help with signs of aging? Experts weigh in

Achy feet and dry heels? An expert shares the best foot care products — starting at $6

Are you taking care of your scalp? Experts say you should be doing these 2 things

Tired of fine lines and wrinkles? Dermatologists say a retinol body lotion can help

You don’t need a fancy wrinkle cream — experts approve these drugstore favorites

Can this skin care ingredient replace your deodorant? A derm explains

16 thoughtful, caring and Oprah-approved Mother's Day gifts

Amazon, Walmart and Target aren't the only retailers with membership access — see what other brands offer deals, discounts and more

The 22 best anti-aging skin care products to use, according to experts

In your 60s? Dermatologists recommend adding these retinol products to your routine

This viral brand released an at-home gel manicure kit — it's so easy to use

Refresh your closet with these stylist picks: Sailor jeans, a Vera Bradley deal and more

Mother's Day self-care gifts to treat her to some 'me time'

SPF season is upon us! Experts share the best sunscreen sticks to shop

10 lip stains makeup artists and editors recommend for long-lasting color

Your wife deserves the best on Mother's Day (and every day!)

How to choose a safe sunscreen while pregnant, according to dermatologists

Get rid of tangles and knots with these expert-approved detanglers

TikTokers claim these viral patches smooth wrinkles — but what do the experts think?

Amazon's Big Spring Sale ends tonight! Final chance to save up to 65%

Do filtered showerheads actually work? Experts weigh in

What causes an oily scalp? Experts explain how to manage it

Do drugstore retinols really work? Dermatologists weigh in

Amazon's Big Spring Sale is still on! Sunday Riley, Shark and more beauty up to 60% off

This $6 dermaplaning tool is a game-changer – I found even more on sale

Makeup artists share their go-to eye shadows for mature skin

These anti-aging ingredients actually work, according to derms

A limited-edition Merit set, 50% off Cuisinart cookware and more exclusive deals

Three days left to save up to 50% off Lancôme, Redken, more during Ulta 21 Days of Beauty

Do scalp massagers work for hair growth? 5 trichologists weigh in

Your hair ages with you: Experts explain how to care for it

What is tanning water? Experts weigh in

The best foundations for mature skin, according to makeup artists

Are you layering your skin care products correctly? Experts explain

Bobbie's Bests in beauty: A custom foundation tool, first-ever triple tip brow pen, more

The 10 best root touch-up products, approved by hairstylists — starting at $8

Dermatologist Dr. Dendy Engelman stopped by TODAY with Hoda & Jenna to share her favorite products from around the world

From Brazil to South Korea, 5 dermatologist-loved beauty products from around the world

One of our favorite skin care brands launched makeup — and it's all under $20

Experts share the importance of using a primer for mature skin

Is ferulic acid the next go-to serum? Here's why you should try it

This popular ‘miracle balm’ gives my skin the perfect natural glow

What's in for spring? Skin and lip tints, performance joggers, 'boyfriend' tees, more

Brooke Shields says turning 60 is ‘the beginning of the beginning’

Our editors swear by these game-changing hair products for immediate, noticeable results

Men's Health Grooming Awards: Winners in red light therapy, hair growth, more

The Nordstrom Spring Sale has Sweaty Betty, HydroFlask and more — all under $50

Is biotin good for thinning hair? What dermatologists say

Dermatologists share the best retinol serums for anti-aging

'She Made It': Shop and support women-owned businesses with Jill Martin

Can keratin help with hair growth? We asked dermatologists

Are you changing your razor often enough? What experts say

Lainey Wilson's new Wrangler spring drop features denim, animal print and more

How to treat facial redness, no matter the cause — according to dermatologists

How often do you really need to wash your face? We asked a dermatologist

Not enough beauty sleep? 12 products that work overnight and 'wake up' your look

AHAs, PHAs and BHAs: The difference, according to derms

This expert-approved makeup hack covers blemishes, dark circles and hyperpigmentation

These bestselling satin pillow cases changed my hair and skin for the better, and only $8

New day, new finds: Lipstick, jumpsuits and more notable products at Walmart right now

This brow pencil gives me fuller and more defined brows — and it's only $3

Do derma rollers really work for hair growth? Experts weigh in

A viral eye cream, a hair treatment that works in 8 seconds and more instant beauty faves

The best skin-tightening creams for firmer, softer skin

Struggling with postpartum hair loss? Here's what experts say actually helps

Can a sleep mask help you sleep better? We asked experts

We found the best lighted makeup mirrors for precise application

A chair that folds into a backpack, a pocket-sized picnic blanket and more

Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.