Allie Wise
Associate Editor
Allie is an associate editor for Shop TODAY. Allie loves attending fashion and beauty-related events, including New York Fashion Week where twin chihuahuas had a better seat than she did. She is also an avid fiction reader, lover of statement headbands and has an affinity for satire comedy.
Allie is an associate editor for Shop TODAY. Allie loves attending fashion and beauty-related events, including New York Fashion Week where twin chihuahuas had a better seat than she did. She is also an avid fiction reader, lover of statement headbands and has an affinity for satire comedy.
Latest from Allie Wise
The best firming body lotions and creams, according to skin care experts
Looking to tighten your skin? Derms and shoppers point to the best firming body lotions and creams from brands like RoC, No7, Sol de Janeiro and Nivea.
NewBeauty's Beauty Awards: Shop 6 winners in skin care, makeup and more — from $10
NewBeauty's Sarah Eggenberger joined the 3rd hour of TODAY to discuss winners from the NewBeauty Annual Beauty Awards. Top-rated picks ranged in skin, hair and more.
The best home hair dyes for an affordable salon experience, according to experts
Shop affordable at-home hair dyes to help you look your very best. Shop stylish box hair dyes from Wella, L'Oréal, Clairol and more available at the drugstore.
Retinol products to help with anti-aging, according to a dermatologist
Dermatologist-approved retinol products of 2025. Shop these retinol serums, creams, oils and more from Mad Hippie, Kiehl's and more.
The best anti-aging skin care products to use, according to experts
Here are the best anti-aging skin care products, according to dermatologists. Find out top picks from Differin, Cerave and more.
The 10 best drugstore foundations, according to experts and editors
Makeup experts share the best drugstore foundations under $20. Shop picks from CoverGirl, Revlon, L'Oreal, Maybelline, Burt's Bees and more.
Have puffy eyes? Experts say these skin care products will actually do the trick
Learn how to treat puffy eyes from an expert's perspective. Plus, shop products from Drunk Elephant, e.l.f. and more to help reduce the appearance of puffy eyes.
Experts explain if hair growth hats work, plus an exclusive discount on this editor-loved cap
Do hair growth hats work? Shop the best expert-approved and editor-tested hair growth hats and other hair growth products from HigherDose, The Ordinary and more.
Shop the best deals on travel essentials — Vera Bradley, Brookstone, more starting at $6
Looking for suitcases, luggage scales scales and more packing list essentials on sale? We found tons of deals up to 80% off
We found gift baskets perfect for Mother's Day
From gourmet snacks to spa sets, these Mother’s Day gift baskets are ready to impress.
Cruising soon? Don't leave land without these expert-approved travel essentials
Stumped on what to pack for a cruise vacation? Experts give their insight on what should be on your list, along with travel essentials to shop.
